A detailed comparison of Brevo Premium and Mailchimp to help you choose the right tool for your needs.
Advanced Brevo plans with automation and premium features.
All-in-one marketing platform for email campaigns and automation.
| Plan | Brevo Premium | Mailchimp |
|---|---|---|
| Free Tier | ✗ No | ✓ 500 contacts, 1,000 sends/mo |
| Lowest Paid | $65/mo | $13/mo |
| Enterprise | Custom pricing | $350/mo |
| Feature | Brevo Premium | Mailchimp |
|---|---|---|
| Advanced automation | ✓ | — |
| A/B testing | ✓ | ✓ |
| Landing pages | ✓ | ✓ |
| Facebook ads | ✓ | — |
| Retargeting ads | ✓ | — |
| Advanced statistics | ✓ | — |
| Priority support | ✓ | — |
| Custom DKIM | ✓ | — |
| Advanced segmentation | ✓ | — |
| Send time optimization | ✓ | — |
| Email campaigns | — | ✓ |
| Automation | — | ✓ |
| Audience management | — | ✓ |
| Analytics | — | ✓ |
| Templates | — | ✓ |
| Segmentation | — | ✓ |
| Social posting | — | ✓ |
| CRM features | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.2 | ⭐ 4.1 |
Choose Brevo Premium if: You need growing businesses needing advanced automation. Brevo Premium excels with its advanced automation and multi-channel marketing.
Choose Mailchimp if: You need small businesses getting started with email marketing. Mailchimp stands out with its easy to use and great templates.
Best free option: Mailchimp offers a free tier (500 contacts, 1,000 sends/mo).
It depends on your needs. Brevo Premium is better for growing businesses needing advanced automation, while Mailchimp is better for small businesses getting started with email marketing. Both are excellent tools rated 4.2 and 4.1 respectively.
Brevo Premium starts at $65/mo while Mailchimp starts at $13/mo. Mailchimp also has a free tier.
Most tools offer import/export features to help you migrate. We recommend trying Mailchimp's free tier before fully committing to a switch.
Join our weekly ToolSwitcher digest for free alternatives, cost-cutting playbooks, and curated tool deals.
Free forever. Unsubscribe anytime. No spam.