A detailed comparison of Mixpanel and Amplitude to help you choose the right tool for your needs.
Digital analytics platform for understanding user behavior.
| Plan | Mixpanel | Amplitude |
|---|---|---|
| Free Tier | ✓ Up to 20M events/mo | ✓ Up to 50M events/mo |
| Lowest Paid | $20/mo | Custom pricing |
| Enterprise | Custom pricing | Custom pricing |
| Feature | Mixpanel | Amplitude |
|---|---|---|
| Event tracking | ✓ | — |
| Funnels | ✓ | ✓ |
| Retention analysis | ✓ | — |
| User segmentation | ✓ | — |
| A/B testing | ✓ | ✓ |
| Flows | ✓ | — |
| Reports | ✓ | — |
| Alerts | ✓ | — |
| Cohorts | ✓ | ✓ |
| Data pipelines | ✓ | — |
| Behavioral analytics | — | ✓ |
| Retention | — | ✓ |
| User journeys | — | ✓ |
| Feature flags | — | ✓ |
| Data governance | — | ✓ |
| Notebooks | — | ✓ |
| Taxonomy | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.3 | ⭐ 4.2 |
Choose Mixpanel if: You need product teams tracking user behavior. Mixpanel excels with its powerful product analytics and great free tier.
Choose Amplitude if: You need product teams at scale. Amplitude stands out with its powerful analytics and generous free tier.
Best free option: Both Mixpanel and Amplitude offer free tiers. Mixpanel offers "Up to 20M events/mo" while Amplitude offers "Up to 50M events/mo".
It depends on your needs. Mixpanel is better for product teams tracking user behavior, while Amplitude is better for product teams at scale. Both are excellent tools rated 4.3 and 4.2 respectively.
Mixpanel starts at $20/mo while Amplitude starts at Custom pricing. Both offer free tiers.
Most tools offer import/export features to help you migrate. We recommend trying Amplitude's free tier before fully committing to a switch.
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