A detailed comparison of Mailchimp and MailerLite to help you choose the right tool for your needs.
All-in-one marketing platform for email campaigns and automation.
Email marketing tool with a generous free plan and simple interface.
| Plan | Mailchimp | MailerLite |
|---|---|---|
| Free Tier | ✓ 500 contacts, 1,000 sends/mo | ✓ Up to 1,000 subscribers |
| Lowest Paid | $13/mo | $9/mo |
| Enterprise | $350/mo | $18/mo |
| Feature | Mailchimp | MailerLite |
|---|---|---|
| Email campaigns | ✓ | ✓ |
| Automation | ✓ | ✓ |
| Landing pages | ✓ | ✓ |
| Audience management | ✓ | — |
| A/B testing | ✓ | ✓ |
| Analytics | ✓ | ✓ |
| Templates | ✓ | — |
| Segmentation | ✓ | ✓ |
| Social posting | ✓ | — |
| CRM features | ✓ | — |
| Website builder | — | ✓ |
| Pop-ups | — | ✓ |
| Surveys | — | ✓ |
| E-commerce integrations | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.1 | ⭐ 4.4 |
Choose Mailchimp if: You need small businesses getting started with email marketing. Mailchimp excels with its easy to use and great templates.
Choose MailerLite if: You need small businesses wanting affordable email marketing. MailerLite stands out with its great free plan and simple interface.
Best free option: Both Mailchimp and MailerLite offer free tiers. Mailchimp offers "500 contacts, 1,000 sends/mo" while MailerLite offers "Up to 1,000 subscribers".
It depends on your needs. Mailchimp is better for small businesses getting started with email marketing, while MailerLite is better for small businesses wanting affordable email marketing. Both are excellent tools rated 4.1 and 4.4 respectively.
Mailchimp starts at $13/mo while MailerLite starts at $9/mo. Both offer free tiers.
Most tools offer import/export features to help you migrate. We recommend trying MailerLite's free tier before fully committing to a switch.
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