A detailed comparison of Mailchimp and ConvertKit (Kit) to help you choose the right tool for your needs.
All-in-one marketing platform for email campaigns and automation.
Email marketing platform designed for creators.
| Plan | Mailchimp | ConvertKit (Kit) |
|---|---|---|
| Free Tier | ✓ 500 contacts, 1,000 sends/mo | ✓ Up to 10,000 subscribers |
| Lowest Paid | $13/mo | $25/mo |
| Enterprise | $350/mo | Custom pricing |
| Feature | Mailchimp | ConvertKit (Kit) |
|---|---|---|
| Email campaigns | ✓ | — |
| Automation | ✓ | — |
| Landing pages | ✓ | ✓ |
| Audience management | ✓ | — |
| A/B testing | ✓ | — |
| Analytics | ✓ | — |
| Templates | ✓ | — |
| Segmentation | ✓ | — |
| Social posting | ✓ | — |
| CRM features | ✓ | — |
| Visual automations | — | ✓ |
| Forms | — | ✓ |
| Tagging system | — | ✓ |
| Sequences | — | ✓ |
| Broadcasts | — | ✓ |
| Commerce | — | ✓ |
| Creator Network | — | ✓ |
| Subscriber scoring | — | ✓ |
| Integrations | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.1 | ⭐ 4.4 |
Choose Mailchimp if: You need small businesses getting started with email marketing. Mailchimp excels with its easy to use and great templates.
Choose ConvertKit (Kit) if: You need content creators and newsletter writers. ConvertKit (Kit) stands out with its built for creators and generous free tier.
Best free option: Both Mailchimp and ConvertKit (Kit) offer free tiers. Mailchimp offers "500 contacts, 1,000 sends/mo" while ConvertKit (Kit) offers "Up to 10,000 subscribers".
It depends on your needs. Mailchimp is better for small businesses getting started with email marketing, while ConvertKit (Kit) is better for content creators and newsletter writers. Both are excellent tools rated 4.1 and 4.4 respectively.
Mailchimp starts at $13/mo while ConvertKit (Kit) starts at $25/mo. Both offer free tiers.
Most tools offer import/export features to help you migrate. We recommend trying ConvertKit (Kit)'s free tier before fully committing to a switch.
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