A detailed comparison of Mailchimp and Brevo (Sendinblue) to help you choose the right tool for your needs.
All-in-one marketing platform for email campaigns and automation.
All-in-one marketing platform for email, SMS, and chat.
| Plan | Mailchimp | Brevo (Sendinblue) |
|---|---|---|
| Free Tier | ✓ 500 contacts, 1,000 sends/mo | ✓ 300 emails/day |
| Lowest Paid | $13/mo | $25/mo |
| Enterprise | $350/mo | Custom pricing |
| Feature | Mailchimp | Brevo (Sendinblue) |
|---|---|---|
| Email campaigns | ✓ | — |
| Automation | ✓ | ✓ |
| Landing pages | ✓ | ✓ |
| Audience management | ✓ | — |
| A/B testing | ✓ | — |
| Analytics | ✓ | — |
| Templates | ✓ | — |
| Segmentation | ✓ | — |
| Social posting | ✓ | — |
| CRM features | ✓ | — |
| Email marketing | — | ✓ |
| SMS marketing | — | ✓ |
| WhatsApp campaigns | — | ✓ |
| Chat | — | ✓ |
| CRM | — | ✓ |
| Facebook Ads | — | ✓ |
| Transactional email | — | ✓ |
| API | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.1 | ⭐ 4.1 |
Choose Mailchimp if: You need small businesses getting started with email marketing. Mailchimp excels with its easy to use and great templates.
Choose Brevo (Sendinblue) if: You need businesses wanting multichannel marketing on a budget. Brevo (Sendinblue) stands out with its multichannel marketing and pay by emails not contacts.
Best free option: Both Mailchimp and Brevo (Sendinblue) offer free tiers. Mailchimp offers "500 contacts, 1,000 sends/mo" while Brevo (Sendinblue) offers "300 emails/day".
It depends on your needs. Mailchimp is better for small businesses getting started with email marketing, while Brevo (Sendinblue) is better for businesses wanting multichannel marketing on a budget. Both are excellent tools rated 4.1 and 4.1 respectively.
Mailchimp starts at $13/mo while Brevo (Sendinblue) starts at $25/mo. Both offer free tiers.
Most tools offer import/export features to help you migrate. We recommend trying Brevo (Sendinblue)'s free tier before fully committing to a switch.
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