A detailed comparison of Klaviyo and Drip to help you choose the right tool for your needs.
Advanced email and SMS marketing platform for e-commerce growth.
| Plan | Klaviyo | Drip |
|---|---|---|
| Free Tier | ✓ 250 contacts, 500 emails | ✗ No |
| Lowest Paid | $20/mo | $39/mo |
| Enterprise | Custom pricing | Custom pricing |
| Feature | Klaviyo | Drip |
|---|---|---|
| Email marketing | ✓ | — |
| SMS marketing | ✓ | — |
| Customer data platform | ✓ | — |
| Predictive analytics | ✓ | — |
| Segmentation | ✓ | ✓ |
| A/B testing | ✓ | ✓ |
| Flows | ✓ | — |
| Campaign performance | ✓ | — |
| Personalization | ✓ | ✓ |
| Integrations | ✓ | — |
| E-commerce automation | — | ✓ |
| Visual workflow builder | — | ✓ |
| Shopify integration | — | ✓ |
| Revenue tracking | — | ✓ |
| Forms | — | ✓ |
| SMS | — | ✓ |
| Analytics | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.4 | ⭐ 4.1 |
Choose Klaviyo if: You need advanced e-commerce marketers. Klaviyo excels with its powerful for e-commerce and advanced analytics.
Choose Drip if: You need e-commerce businesses. Drip stands out with its built for e-commerce and powerful automation.
Best free option: Klaviyo offers a free tier (250 contacts, 500 emails).
It depends on your needs. Klaviyo is better for advanced e-commerce marketers, while Drip is better for e-commerce businesses. Both are excellent tools rated 4.4 and 4.1 respectively.
Klaviyo starts at $20/mo while Drip starts at $39/mo. Klaviyo also has a free tier.
Most tools offer import/export features to help you migrate. We recommend trying Drip's trial before fully committing to a switch.
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