A detailed comparison of Keap and HubSpot CRM to help you choose the right tool for your needs.
Free CRM platform with marketing, sales, and service hubs.
| Plan | Keap | HubSpot CRM |
|---|---|---|
| Free Tier | ✗ No | ✓ Free CRM with unlimited users |
| Lowest Paid | $79/mo | $20/mo (Starter) |
| Enterprise | $399/mo | $3,600/mo |
| Feature | Keap | HubSpot CRM |
|---|---|---|
| CRM | ✓ | — |
| Email marketing | ✓ | — |
| Automation | ✓ | — |
| E-commerce | ✓ | — |
| Landing pages | ✓ | — |
| Appointments | ✓ | — |
| Payments | ✓ | — |
| Pipeline management | ✓ | — |
| Lead scoring | ✓ | — |
| Reporting | ✓ | ✓ |
| Contact management | — | ✓ |
| Deal pipeline | — | ✓ |
| Email tracking | — | ✓ |
| Meeting scheduler | — | ✓ |
| Live chat | — | ✓ |
| Forms | — | ✓ |
| Ad management | — | ✓ |
| Mobile app | — | ✓ |
| Integrations | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.1 | ⭐ 4.4 |
Choose Keap if: You need small businesses wanting crm + marketing automation. Keap excels with its all-in-one for small business and strong automation.
Choose HubSpot CRM if: You need growing businesses wanting free crm with marketing tools. HubSpot CRM stands out with its generous free tier and all-in-one platform.
Best free option: HubSpot CRM offers a free tier (Free CRM with unlimited users).
It depends on your needs. Keap is better for small businesses wanting crm + marketing automation, while HubSpot CRM is better for growing businesses wanting free crm with marketing tools. Both are excellent tools rated 4.1 and 4.4 respectively.
Keap starts at $79/mo while HubSpot CRM starts at $20/mo (Starter). HubSpot CRM also has a free tier.
Most tools offer import/export features to help you migrate. We recommend trying HubSpot CRM's free tier before fully committing to a switch.
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