A detailed comparison of Keap and GoHighLevel to help you choose the right tool for your needs.
All-in-one marketing platform for agencies and small businesses.
| Plan | Keap | GoHighLevel |
|---|---|---|
| Free Tier | ✗ No | ✗ No |
| Lowest Paid | $79/mo | $97/mo |
| Enterprise | $399/mo | $497/mo |
| Feature | Keap | GoHighLevel |
|---|---|---|
| CRM | ✓ | ✓ |
| Email marketing | ✓ | — |
| Automation | ✓ | ✓ |
| E-commerce | ✓ | — |
| Landing pages | ✓ | — |
| Appointments | ✓ | — |
| Payments | ✓ | — |
| Pipeline management | ✓ | ✓ |
| Lead scoring | ✓ | — |
| Reporting | ✓ | — |
| Email & SMS marketing | — | ✓ |
| Funnel builder | — | ✓ |
| Website builder | — | ✓ |
| Appointment booking | — | ✓ |
| White label | — | ✓ |
| Membership sites | — | ✓ |
| Course creation | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.1 | ⭐ 4.3 |
Choose Keap if: You need small businesses wanting crm + marketing automation. Keap excels with its all-in-one for small business and strong automation.
Choose GoHighLevel if: You need marketing agencies and advanced marketers. GoHighLevel stands out with its all-in-one platform and white label option.
It depends on your needs. Keap is better for small businesses wanting crm + marketing automation, while GoHighLevel is better for marketing agencies and advanced marketers. Both are excellent tools rated 4.1 and 4.3 respectively.
Keap starts at $79/mo while GoHighLevel starts at $97/mo. Neither offers a free tier.
Most tools offer import/export features to help you migrate. We recommend trying GoHighLevel's trial before fully committing to a switch.
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