A detailed comparison of Hotjar Business and Google Analytics to help you choose the right tool for your needs.
Advanced Hotjar plans with heatmaps, recordings, and user insights.
The most widely used web analytics platform.
| Plan | Hotjar Business | Google Analytics |
|---|---|---|
| Free Tier | ✓ Basic plan available | ✓ Free with full features |
| Lowest Paid | $39/mo | Free |
| Enterprise | $139/mo | Analytics 360 (custom pricing) |
| Feature | Hotjar Business | Google Analytics |
|---|---|---|
| Heatmaps | ✓ | — |
| Session recordings | ✓ | — |
| Conversion funnels | ✓ | — |
| Form analytics | ✓ | — |
| Feedback polls | ✓ | — |
| Surveys | ✓ | — |
| User recruitment | ✓ | — |
| Team features | ✓ | — |
| Integrations | ✓ | — |
| Advanced filters | ✓ | — |
| Traffic tracking | — | ✓ |
| User behavior | — | ✓ |
| Conversion tracking | — | ✓ |
| Real-time data | — | ✓ |
| Custom reports | — | ✓ |
| Audience insights | — | ✓ |
| E-commerce tracking | — | ✓ |
| Event tracking | — | ✓ |
| Integration with Google Ads | — | ✓ |
| Machine learning insights | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.3 | ⭐ 4.2 |
Choose Hotjar Business if: You need businesses wanting detailed user behavior insights. Hotjar Business excels with its comprehensive user insights and easy to implement.
Choose Google Analytics if: You need any website wanting comprehensive analytics. Google Analytics stands out with its free and comprehensive.
Best free option: Both Hotjar Business and Google Analytics offer free tiers. Hotjar Business offers "Basic plan available" while Google Analytics offers "Free with full features".
It depends on your needs. Hotjar Business is better for businesses wanting detailed user behavior insights, while Google Analytics is better for any website wanting comprehensive analytics. Both are excellent tools rated 4.3 and 4.2 respectively.
Hotjar Business starts at $39/mo while Google Analytics starts at Free. Both offer free tiers.
Most tools offer import/export features to help you migrate. We recommend trying Google Analytics's free tier before fully committing to a switch.
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