A detailed comparison of Hootsuite Professional and Sprout Social to help you choose the right tool for your needs.
Advanced social media management with analytics and team features.
Premium social media management with CRM and listening
| Plan | Hootsuite Professional | Sprout Social |
|---|---|---|
| Free Tier | ✗ No | ✗ No |
| Lowest Paid | $49/mo | $249/mo |
| Enterprise | $249/mo | $499/mo |
| Feature | Hootsuite Professional | Sprout Social |
|---|---|---|
| Social media scheduling | ✓ | — |
| Analytics | ✓ | ✓ |
| Team collaboration | ✓ | — |
| Bulk scheduling | ✓ | — |
| Social listening | ✓ | — |
| Content library | ✓ | — |
| Approval workflows | ✓ | — |
| Custom reports | ✓ | — |
| Inbox management | ✓ | — |
| Integrations | ✓ | — |
| Smart Inbox | — | ✓ |
| Social CRM | — | ✓ |
| Listening | — | ✓ |
| Publishing | — | ✓ |
| Employee Advocacy | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.1 | ⭐ 4.4 |
Choose Hootsuite Professional if: You need agencies and businesses with complex social media needs. Hootsuite Professional excels with its comprehensive platform and good analytics.
Choose Sprout Social if: You need mid-market brands wanting premium social management with crm. Sprout Social stands out with its best-in-class ui and excellent reporting.
It depends on your needs. Hootsuite Professional is better for agencies and businesses with complex social media needs, while Sprout Social is better for mid-market brands wanting premium social management with crm. Both are excellent tools rated 4.1 and 4.4 respectively.
Hootsuite Professional starts at $49/mo while Sprout Social starts at $249/mo. Neither offers a free tier.
Most tools offer import/export features to help you migrate. We recommend trying Sprout Social's trial before fully committing to a switch.
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