A detailed comparison of Google Analytics and Umami to help you choose the right tool for your needs.
The most widely used web analytics platform.
| Plan | Google Analytics | Umami |
|---|---|---|
| Free Tier | ✓ Free with full features | ✓ Free (self-hosted) |
| Lowest Paid | Free | $9/mo (cloud) |
| Enterprise | Analytics 360 (custom pricing) | Custom pricing |
| Feature | Google Analytics | Umami |
|---|---|---|
| Traffic tracking | ✓ | — |
| User behavior | ✓ | — |
| Conversion tracking | ✓ | — |
| Real-time data | ✓ | ✓ |
| Custom reports | ✓ | — |
| Audience insights | ✓ | — |
| E-commerce tracking | ✓ | — |
| Event tracking | ✓ | — |
| Integration with Google Ads | ✓ | — |
| Machine learning insights | ✓ | — |
| Privacy-focused | — | ✓ |
| No cookies | — | ✓ |
| Self-hosting | — | ✓ |
| Custom events | — | ✓ |
| Multiple sites | — | ✓ |
| API | — | ✓ |
| Teams | — | ✓ |
| Lightweight script | — | ✓ |
| Dashboard | — | ✓ |
| Open Source | ✗ | ✓ |
| Rating | ⭐ 4.2 | ⭐ 4.3 |
Choose Google Analytics if: You need any website wanting comprehensive analytics. Google Analytics excels with its free and comprehensive.
Choose Umami if: You need developers wanting self-hosted privacy analytics. Umami stands out with its open source and self-hosted.
Best free option: Both Google Analytics and Umami offer free tiers. Google Analytics offers "Free with full features" while Umami offers "Free (self-hosted)".
It depends on your needs. Google Analytics is better for any website wanting comprehensive analytics, while Umami is better for developers wanting self-hosted privacy analytics. Both are excellent tools rated 4.2 and 4.3 respectively.
Google Analytics starts at Free while Umami starts at $9/mo (cloud). Both offer free tiers.
Most tools offer import/export features to help you migrate. We recommend trying Umami's free tier before fully committing to a switch.
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