A detailed comparison of FullStory and Google Analytics to help you choose the right tool for your needs.
Complete user experience analytics and session replay platform.
The most widely used web analytics platform.
| Plan | FullStory | Google Analytics |
|---|---|---|
| Free Tier | ✓ 1,000 sessions/month | ✓ Free with full features |
| Lowest Paid | Custom pricing | Free |
| Enterprise | Custom pricing | Analytics 360 (custom pricing) |
| Feature | FullStory | Google Analytics |
|---|---|---|
| Session replay | ✓ | — |
| Heatmaps | ✓ | — |
| Conversion funnels | ✓ | — |
| Error analytics | ✓ | — |
| Performance monitoring | ✓ | — |
| Search and segmentation | ✓ | — |
| Mobile analytics | ✓ | — |
| Integrations | ✓ | — |
| Privacy controls | ✓ | — |
| API access | ✓ | — |
| Traffic tracking | — | ✓ |
| User behavior | — | ✓ |
| Conversion tracking | — | ✓ |
| Real-time data | — | ✓ |
| Custom reports | — | ✓ |
| Audience insights | — | ✓ |
| E-commerce tracking | — | ✓ |
| Event tracking | — | ✓ |
| Integration with Google Ads | — | ✓ |
| Machine learning insights | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.4 | ⭐ 4.2 |
Choose FullStory if: You need enterprise businesses needing comprehensive user experience analytics. FullStory excels with its comprehensive insights and pixel-perfect replay.
Choose Google Analytics if: You need any website wanting comprehensive analytics. Google Analytics stands out with its free and comprehensive.
Best free option: Both FullStory and Google Analytics offer free tiers. FullStory offers "1,000 sessions/month" while Google Analytics offers "Free with full features".
It depends on your needs. FullStory is better for enterprise businesses needing comprehensive user experience analytics, while Google Analytics is better for any website wanting comprehensive analytics. Both are excellent tools rated 4.4 and 4.2 respectively.
FullStory starts at Custom pricing while Google Analytics starts at Free. Both offer free tiers.
Most tools offer import/export features to help you migrate. We recommend trying Google Analytics's free tier before fully committing to a switch.
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