A detailed comparison of ConvertKit (Kit) and Ghost to help you choose the right tool for your needs.
Email marketing platform designed for creators.
Open-source publishing platform for professional blogs and newsletters.
| Plan | ConvertKit (Kit) | Ghost |
|---|---|---|
| Free Tier | ✓ Up to 10,000 subscribers | ✓ Free (self-hosted) |
| Lowest Paid | $25/mo | $9/mo (hosted) |
| Enterprise | Custom pricing | $199/mo |
| Feature | ConvertKit (Kit) | Ghost |
|---|---|---|
| Visual automations | ✓ | — |
| Landing pages | ✓ | — |
| Forms | ✓ | — |
| Tagging system | ✓ | — |
| Sequences | ✓ | — |
| Broadcasts | ✓ | — |
| Commerce | ✓ | — |
| Creator Network | ✓ | — |
| Subscriber scoring | ✓ | — |
| Integrations | ✓ | — |
| Blog publishing | — | ✓ |
| Newsletter | — | ✓ |
| Memberships | — | ✓ |
| Payments | — | ✓ |
| SEO tools | — | ✓ |
| Custom themes | — | ✓ |
| API | — | ✓ |
| Self-hosting | — | ✓ |
| Analytics | — | ✓ |
| Custom integrations | — | ✓ |
| Open Source | ✗ | ✓ |
| Rating | ⭐ 4.4 | ⭐ 4.3 |
Choose ConvertKit (Kit) if: You need content creators and newsletter writers. ConvertKit (Kit) excels with its built for creators and generous free tier.
Choose Ghost if: You need professional publishers wanting ownership. Ghost stands out with its open source and beautiful design.
Best free option: Both ConvertKit (Kit) and Ghost offer free tiers. ConvertKit (Kit) offers "Up to 10,000 subscribers" while Ghost offers "Free (self-hosted)".
It depends on your needs. ConvertKit (Kit) is better for content creators and newsletter writers, while Ghost is better for professional publishers wanting ownership. Both are excellent tools rated 4.4 and 4.3 respectively.
ConvertKit (Kit) starts at $25/mo while Ghost starts at $9/mo (hosted). Both offer free tiers.
Most tools offer import/export features to help you migrate. We recommend trying Ghost's free tier before fully committing to a switch.
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