A detailed comparison of Buffer Pro and Later to help you choose the right tool for your needs.
Advanced Buffer plans with analytics and team features.
Visual-first social media scheduler built for Instagram, with a drag-and-drop content calendar.
| Plan | Buffer Pro | Later |
|---|---|---|
| Free Tier | ✓ 3 social accounts | ✓ 5 posts/profile/mo |
| Lowest Paid | $15/mo | $25/mo |
| Enterprise | $65/mo | $80/mo |
| Feature | Buffer Pro | Later |
|---|---|---|
| Social media publishing | ✓ | — |
| Analytics | ✓ | ✓ |
| Team collaboration | ✓ | — |
| Content planning | ✓ | — |
| Link tracking | ✓ | — |
| Hashtag manager | ✓ | — |
| Custom reports | ✓ | — |
| RSS feeds | ✓ | — |
| Browser extension | ✓ | — |
| Mobile apps | ✓ | — |
| Visual content calendar | — | ✓ |
| Linkin.bio | — | ✓ |
| UGC collection | — | ✓ |
| Story scheduling | — | ✓ |
| Reels scheduling | — | ✓ |
| Best time to post | — | ✓ |
| Media library | — | ✓ |
| Hashtag suggestions | — | ✓ |
| Collaboration tools | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.3 | ⭐ 4.3 |
Choose Buffer Pro if: You need small businesses wanting simple social media management. Buffer Pro excels with its clean interface and good analytics.
Choose Later if: You need instagram-focused creators and visual brands. Later stands out with its best visual planning ui and great instagram features.
Best free option: Both Buffer Pro and Later offer free tiers. Buffer Pro offers "3 social accounts" while Later offers "5 posts/profile/mo".
It depends on your needs. Buffer Pro is better for small businesses wanting simple social media management, while Later is better for instagram-focused creators and visual brands. Both are excellent tools rated 4.3 and 4.3 respectively.
Buffer Pro starts at $15/mo while Later starts at $25/mo. Both offer free tiers.
Most tools offer import/export features to help you migrate. We recommend trying Later's free tier before fully committing to a switch.
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